Rudells celebrate 75 years
Rudell celebrates 75 years
Rudell the Jewellers was founded on Valentine’s Day in 1938 by Justin Rudell. Today Rudell’s is renowned as a jeweller of excellence and with the finest customer care in the West Midlands, boasting the most prestigious selection of jewellery, timepieces and luxury giftware brands.
Rudell the Jewellers was founded on Valentine’s Day in 1938 by Justin Rudell. Today Rudell’s is renowned as a jeweller of excellence and with the finest customer care in the West Midlands, boasting the most prestigious selection of jewellery, timepieces and luxury giftware brands.
Back in 1938 Rudell’s began as a retailer of leatherware and fancy goods. At the start of the Second World War Justin was enlisted and served in the Warwickshire Regiment. During 1940 whilst Justin was recovering from a bout of influenza he met his future wife Etta who later helped develop the business with him. In 1946 their son Anthony was born and from a very early age was to show a keen interest to follow in his parents footsteps.
Anthony joined the family business in 1966 having worked with other independent Jewellers, seeing the alternative side to the trade. In 1971 Justin and Etta took their first ever three week holiday, the day after they set sail on their trip Anthony learnt that the adjoining premises had become vacant allowing for the store to expand. Without the modern communications we have today, Anthony made the decision to go ahead with the purchase and proudly announced the company expansion to his parents on their return. 1981 saw further expansion when the adjoining premises on the other side of the store became vacant. The showroom from there on featured new, exciting iconic jewellery and watch brands.
2013 Celebrations
Yet again exciting times are ahead for Rudells. This year is the 75th birthday of Rudell the Jewellers and they are going to mark the occasion in style with a whole host of events throughout the year.
Rudell’s have always been known for their traditional approach to customer service and standards of excellence. This continues to be part of their success of the past 75 years and long may it continue.
The team who combined have over 600 years experience are always more than happy to pass this experience on through their excellent service at their Wolverhampton and Harborne showrooms.
So.... what plans does Jon Weston, the Managing Director of Rudells have for the future?
Well, plans are in an abundance he says; “for the team at Rudells it has always been about offering an unrivalled service to our clients, when you combine this with fine quality and great prices, this is a winning combination”.
During their 75th year Rudells are embarking upon a programme to update internally the dedicated “branded“ cabinets for Jewellery and Watch houses alike at both of their showrooms. Following on from last year’s facelift at Wolverhampton, this will give an even greater “quality” feel to their showrooms and continue to strengthen the strong bond they have with their chosen Brand partners.
Whilst the offering in store is tremendously impressive, they will also be concentrating on improving their website products and features, which already showcases “Rudells fine diamonds by appointment” giving clients the opportunity to request a viewing of any item at a time which is convenient to them.
There are, in addition, plans to increase features on Facebook, Twitter, linked-in and a rather interesting blog has been created to cover an array of interesting Jewellery related aspects. “ This will be coupled with a very active marketing campaign of radio, local glossy magazines and papers, plus Rudells own bespoke lifestyle magazine, preview magazine and sumptuous catalogue” say’s Jon.
Special ranges of “in house” designed exclusive jewellery are also being expanded alongside the “embrace collection”. A design in tribute to their founder Justin Rudell is being launched on 14th February with a special birthday party being staged in both showrooms on that day. The design and development of their own exclusive jewellery ranges is a high priority for Rudells these days
USP’s are very important these days comments Jon ; “ We have the finest watchmakers on site in both Wolverhampton and Harborne, plus jewellers to size a newly selected ring while you sip a glass of champagne and savour the special moment, it’s all part of the Rudells experience “ we have more exciting unique ideas planned to roll out during 2013”
Rudell the Jeweller, 89 High Street, Harborne, Birmingham B17 9NR Tel: 0121 427 1904
Rudell the Jeweller, 97 Darlington Street, Wolverhampton WV1 4HB Tel: 01902 423308
www.rudells.com



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